Embedded Files
Module 4: Hashtag Holidays runs both in-person at Gracey Meeting Room at Merced Library and live on Zoom. Can't make the session? Use our online learning path to engage with the material at your own pace later. All core content is reachable either way—your choice!
Hashtag Holidays
How to Participate
How to Participate
Option A: Live or Zoom Attendance (December 5, 1:30–4:30 PM)
Option A: Live or Zoom Attendance (December 5, 1:30–4:30 PM)
Join us in person at the Gracey Meeting Room (Merced Library) or live on Zoom for an interactive workshop on using social media to advance your advocacy.
What You’ll Do:
Take part in real-time message strategy sessions
Explore how to use platforms like Instagram, X (formerly Twitter), Facebook, and TikTok effectively
Join breakout groups to practice creating compelling posts
Receive feedback on sample content and captions from facilitators
Discuss how to measure reach and impact using analytics tools
All tools, templates, and guides will be provided during the session.
Option B: Asynchronous Online Participation
Option B: Asynchronous Online Participation
Can’t make the live event? You can still complete the module at your own pace!
What to Do Online:
Watch the session recording on your schedule
Explore digital resources, including the Advocacy Content Calendar Template, sample posts, and the Dos and Don'ts of social media for advocates
Complete the interactive Wayground quiz and post an example advocacy message to the shared Padlet
Reflect on your experience in a short journal prompt
You’ll still be able to engage with other participants through comments and peer feedback.
Module Overview
Objective:
Learn how to design and execute impactful social media advocacy campaigns using strategic content planning, engagement techniques, and performance analytics.
Overview:
Welcome participants and emphasize the critical role of social media in amplifying advocacy messages and mobilizing communities. Highlight the importance of consistent, strategic online presence and digital storytelling.
Outline of Key Concepts:
Content Planning: Developing a cohesive message calendar, selecting appropriate formats (text, image, video), and aligning content with advocacy goals.
Engagement Techniques: Utilizing hashtags, visuals, storytelling, and clear calls-to-action to foster interaction and build community support.
Analytics & Iteration: Tracking key metrics (likes, shares, comments), interpreting engagement data, and refining campaign strategies for greater impact.
Social Media Strategy Workshop
Social Media Strategy Workshop
Guided Mini-Lesson: Social Media Strategy Workshop
Video Tutorial Viewing
Watch a brief tutorial on crafting effective social media posts, "The Secret to Telling a Great Story," on YouTube.
Facilitator-Led Discussion
Highlight key components: attention-grabbing hooks, clear messaging, and strong calls-to-action.
Example Analysis
In small groups, analyze 2–3 sample advocacy posts: identify what works and why.
Hands-On Practice
Participants draft a social media post for their advocacy topic, using suggested hashtags, visuals, and emotional appeal.
Interactive Campaign Creation
Interactive Campaign Creation
Guided Mini-Lesson: Interactive Campaign Creation
Introduction to Campaign Planning
Introduce campaign elements: objective, audience, platforms, and timeline.
Group Brainstorming
In breakout groups, define campaign objectives and select target audiences.
Campaign Outline Development
Use a simple template to outline key posts, visuals, and engagement tactics.
Quick Group Presentations
Each group shares their campaign outline; peers offer brief feedback and suggestions.
Viral Advocacy Post Challenge
Viral Advocacy Post Challenge
Guided Activity: Viral Advocacy Post Challenge
Introduction & Guidelines
Explain criteria for a successful viral post: clarity, emotion, and share appeal.
Individual Post Creation
Participants design their own social media post graphic or text, applying learned strategies.
Sharing Session
Upload or present posts; group members review and react with emojis or comments.
Group Voting & Reflection
Vote on the top 2 posts; discuss what made them stand out and key takeaways.
SUBMISSION
Module 4: Social Media Savvy
Module 4: Social Media Savvy
Message Effectiveness:
3 = Compelling / 2 = Adequate / 1 = Unclear
Visuals & Hashtags:
3 = Engaging / 2 = Some / 1 = None/weak
Audience Engagement:
3 = Strong CTA / 2 = Some attempt / 1 = Lacking
Relevance:
3 = Highly relevant / 2 = Somewhat / 1 = Not clear
FEEDBACK
REMOTE ACTIVITIES
What's Next?
🚀 Apply your enhanced social media advocacy skills in real-world campaigns, and stay tuned for follow-up resources and community support into the new year
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